Brands are no longer in control of their messaging. People can quickly figure out via social media and online communities if what brands say is authentic or not. They seek reviews, testimonials, and recommendations from people in their network or trusted third-party reviewers, who have also used your brand. And, if they have a poor experience with you, it is simple for them to spread the word to thousands instantly through numerous social media platforms.
But social media can work in your favor. You can easily monitor brand mentions, interact with customers in real-time, identify important trends and themes and build a highly engaged community.
Imaginuity® is a social media agency that can help your brand harness the power of social media as part of your marketing mix. While social platforms rise and fall in popularity, an effective social media strategy focuses on four primary activities: Listen, Educate/Entertain, Energize, and Support.
