Marketers

Marketing used to be a lot easier. Not too long ago, the customer path to purchase was a simple process, linear and uncluttered. Brands were in control of messaging and their narrative, and you could reach a significant number of customers and prospects with a few broad-reaching and more targeted media types.  

Today, despite the promise that technology simplifies approaches and processes, marketing is growing increasingly complex. There are now hundreds of directly and indirectly connected touchpoints along the customer journey. Brands control some touchpoints, like website interactions, advertising campaigns and meetings at tradeshows; others, they don't, such as reviews, social media mentions and online forum discussions. Throw in a profusion of data and countless tools, platforms, systems, and vendors to manage everything, and the complexity can quickly spin out of control.

Alas, ignoring this sea change is not an option. To thrive today and tomorrow, brands need to embrace digital transformation and reimagine the way they market their products and services to engage with today’s highly connected and tech-savvy consumers.

For over 20 years, Imaginuity^® has been combining imaginative thinking and innovative technologies to create transformative results for our clients and their customers. Our integrated services of Brand Experience, Technology and Media accompany the consumer on every step of the customer journey from awareness through conversion to loyalty. Our unique platforms Pylot^® and AdScience^® unite core functions in one place, resulting in improved efficiencies, higher productivity, and better marketing outcomes.