As Senior Director of Client Partnerships, John is responsible for building a solid partnership with clients to understand their goals and pain points. He acts as liaison between Imaginuity’s clients and delivery teams. He does this all with the goal of projects that are flawless in their execution, on time, and on budget.
After spending the last 20+ years in digital marketing, John says, “Old dogs can learn new tricks, and I felt like it was important for me to understand how websites were made. I took a course in building WordPress sites. I am by no means a developer, but this education helps me relate better to what opportunities a well-executed website can bring to a brand’s success.” Curiosity drives him. “I want to understand every aspect of our client’s business so they feel like it is a true partnership. This includes not just the category, audiences, and competitors of their industry, but their own internal environment: how their business operates, the obstacles they face, and how success is measured for my client.”
About his time with Imaginuity, John remarks, “Knowing you are the face of the agency in many aspects, it’s comforting to know you have strong delivery teams to execute the plans agreed upon. The culture created at Imaginuity creates real bonds between teammates, which can be a real asset when the pressure of flawless, on-time delivery is the standard.”
Outside of office hours, John and his wife spend their time keeping up with two teenage boys. When they do have a moment to themselves, he and his wife enjoy their bowling league. John also has a craft beer review website that he built, calling it “an absolute labor of love.”
